At what stage in the sales process would you typically show a product presentation to a customer?

The correct stage for showing a product presentation is during the preparation phase. This is when you gather all necessary information about the product and understand the customer's needs, enabling you to tailor the presentation effectively. The preparation phase is crucial because it lays the foundation for how well you can engage the customer. An effective product presentation during this stage aims to inform and create interest, enhancing the chance of a successful sale.

Other stages like objection typically focus on addressing concerns the customer may have after the presentation has occurred, while closing is centered on finalizing the sale. Follow-up occurs post-sale and focuses on maintaining the customer relationship, ensuring satisfaction, and potentially upselling or encouraging repeat business. Each of these stages has its specific purpose, but the preparation phase is fundamentally about planning and executing the product presentation effectively.