Developing a sales presentation is part of the ________ step of a sales process.

Developing a sales presentation is integral to the preparation phase of the sales process. This stage involves gathering information about the product or service, understanding the needs of the target audience, and crafting a tailored presentation that effectively communicates how the offering meets those needs. In preparation, sales professionals focus on organizing their thoughts, creating visual aids, and practicing their delivery to ensure they can make a compelling pitch.

Additionally, this stage creates the foundation for the subsequent steps in the sales process, such as execution and closing. Without a well-structured and thoughtful preparation, the actual sales efforts may lack direction or fail to resonate with potential clients, diminishing the chances of successfully closing a deal.