During which step would sales staff prepare to deliver their sales pitch?

The preparation step is critical in the sales process, as it involves various activities aimed at equipping the sales staff with the knowledge and tools they need to effectively engage potential clients. During this phase, sales professionals gather information about the product or service, understand the needs and preferences of the target audience, and formulate strategies and key points they want to communicate during their pitch.

This groundwork is essential because it builds confidence and ensures that the sales staff can articulate the value proposition clearly and respond to inquiries or concerns with appropriate and persuasive answers. A thorough preparation allows for a more tailored pitch, increasing the likelihood of making a successful sale.

In contrast, other steps like objection handling, prospecting, and follow-up come at different points in the sales process and would not focus on the preparatory actions taken before delivering a sales pitch. For instance, during objection handling, the focus is on addressing concerns raised by clients, while prospecting is oriented towards identifying potential clients. The follow-up step, on the other hand, involves maintaining communication after a pitch has been made.