What is one key advantage of email marketing over traditional mail?

One key advantage of email marketing over traditional mail is the faster delivery time. Emails can be delivered almost instantaneously, allowing marketers to reach their audience promptly with information, promotions, or updates. This speed is particularly beneficial for time-sensitive messages, such as flash sales or urgent announcements, where immediate action is desired.

Traditional mail, on the other hand, often involves logistics that can lead to delays, such as printing time, mailing, and the variability of postal service delivery. In contrast, the ability to send an email and have it land in an inbox within seconds provides a significant advantage in today's fast-paced digital world, where timely communication can influence consumer behavior and drive marketing success.