What is Ryan's customer retention rate for Q4 with 275 customers at the end, 260 at the beginning, and 30 new customers?

To determine Ryan's customer retention rate for Q4, it's crucial to understand the formula used for this calculation. The retention rate is calculated as follows:

Retention Rate = (Customers at End of Period - New Customers) / Customers at Beginning of Period × 100%

In this instance, we have:

• Customers at the end of the quarter: 275

• Customers at the beginning of the quarter: 260

• New customers acquired during the quarter: 30

Now, substituting the values into the formula:

1. First, we need to find the number of customers that remained from the beginning to the end of the quarter, exclusive of the new customers:

Customers at End - New Customers = 275 - 30 = 245

2. Next, divide this result by the number of customers at the beginning of the quarter:

245 (retained customers) / 260 (initial customers) ≈ 0.9423

3. Finally, convert this decimal into a percentage:

0.9423 × 100% ≈ 94.23%

Rounding this to the nearest whole number gives us a customer retention rate of approximately 94%, which aligns with the provided answer of C.