What is the correct order of the sales process?

The correct sequence of the sales process starts with prospecting, as this is the initial stage where you identify and reach out to potential clients. This is followed by preparation, during which you gather information and develop strategies tailored to the needs of the prospects you have identified. The approach comes next, where you make initial contact with the prospects, often through meetings, phone calls, or emails, presenting your offerings in a way that addresses their needs and interests. Finally, the closing phase involves finalizing terms, negotiating agreements, and securing the sale.

This order emphasizes building relationships and understanding client needs before attempting to close a deal, which is a fundamental aspect of successful selling. Each stage builds on the previous one: effective prospecting lays the groundwork for preparation, an informed approach leads to better presentations, and ultimately, a strong closing is possible only after properly engaging with the prospects throughout the earlier phases.