What term describes a statement that explains why a customer should choose to do business with a company?

The correct answer is a value proposition. This term specifically refers to a statement that conveys the unique benefits and value that a company offers to its customers, distinguishing it from competitors. A value proposition articulates the reasons why a customer should choose to engage with a particular business, focusing on the solutions and advantages that meet customers' needs and solve their problems.

In contrast, a marketing strategy encompasses the broader plan and tactics a business uses to promote and sell its products or services but does not specifically address the customer's direct reasons for choosing the company. A customer profile is a delineation of the characteristics of the ideal client demographic and helps companies understand their target market rather than directly communicating benefits. A sales pitch typically refers to a persuasive speech or presentation aimed at securing a sale, which may include elements of the value proposition but does not solely define it.