What type of data is collected from a focus group formed to provide opinions for a target market?

The data collected from a focus group formed to provide opinions for a target market is classified as primary data. Primary data refers to information that is gathered firsthand by the researcher specifically for the purpose of the study or project at hand. In this case, the focus group's discussions and feedback are generated directly from individuals who represent the target market, making it original and relevant material that hasn't been previously collected or analyzed.

This approach allows researchers to gain insights directly from the source, which is essential for understanding consumer attitudes and preferences. The opinions shared in a focus group setting can help shape marketing strategies and product development tailored to the needs of that specific market segment.

In contrast, secondary data consists of information that has already been collected by others and is often used for different purposes, while tertiary data is a summary or compilation of primary and secondary data, such as encyclopedias or textbooks. Qualitative data refers more broadly to non-numeric information that can include both primary and secondary forms. However, in this context, the classification of primary data specifically highlights the original nature of the focus group's contributions.