Which element outlines actions needed to execute the marketing plan?

The correct choice is "Strategies and tactics" because this element specifically details the actions that need to be taken to implement a marketing plan effectively. Strategies outline the overarching goals and direction for marketing efforts, while tactics are the specific activities or steps that will lead to the achievement of those goals. Together, they provide a clear pathway for executing the marketing plan, ensuring that each action is aligned with the desired outcomes.

In contrast, budgeting refers to the financial planning aspect of marketing, dictating how much money can be allocated to various marketing activities but does not itself define the actions. Tree mapping involves organizational structuring or visual representations of ideas and is not a direct action-oriented element of a marketing plan. Market segmentation involves dividing the broader market into smaller, more defined groups of consumers to tailor marketing efforts, but it does not outline the specific actions to be taken in a marketing plan.