Which marketing approach often includes targeting consumers based on their previous buying behavior?

Behavioral marketing is a strategy that specifically focuses on understanding and targeting consumers based on their previous buying behavior, interactions, and preferences. This approach utilizes data collected from various interactions a consumer has with a brand or product, such as past purchases or website browsing habits. By analyzing this data, marketers can create tailored advertising, personalized content, and relevant offers that are likely to resonate with specific individuals or segments, ultimately enhancing conversion rates and customer engagement.

In contrast, content marketing emphasizes the creation and distribution of valuable content to attract and engage a specific audience, without necessarily relying on past purchasing behavior. Print marketing involves traditional media formats like brochures or billboards, which do not leverage digital tracking of consumer behavior. Influencer marketing leverages endorsements and content created by individuals with a substantial following but does not primarily focus on historical buying patterns to target consumers. Thus, the primary focus of behavioral marketing on past consumer actions makes it the correct choice in this context.