Which marketing strategy would include direct mail and print ads?

The correct answer is outbound marketing, which includes strategies that involve reaching out directly to potential customers using various traditional marketing methods. Direct mail and print advertisements are classic examples of outbound marketing techniques. They involve delivering promotional messages directly to a targeted audience, often without their prior engagement or interest, which distinguishes them from strategies that focus on attracting customers organically, such as digital or inbound marketing.

In contrast, digital marketing centers on online channels and techniques, using platforms like social media, email, and websites to engage with users. Inbound marketing focuses on creating valuable content and experiences that draw customers in, rather than pushing messages out to them. Content marketing, which is a subset of inbound marketing, involves creating and sharing relevant content to attract and retain an audience.

Outbound marketing is characterized by its proactive approach in reaching potential customers, making it suitable for direct mail and print ads, where the intent is to inform or persuade the audience about a product or service without relying on previous engagement.