Which part of a marketing plan describes how products or services are to be sold and delivered to customers?

The aspect of a marketing plan specifically addressing how products or services are sold and delivered to customers is the delivery plan. This component outlines the logistics involved in getting the product from the producer to the consumer, detailing processes like distribution channels, transportation methods, and inventory management. By specifying the means of delivering the product and ensuring that it reaches the customers effectively, the delivery plan is critical in maintaining customer satisfaction and optimizing sales efforts.

While the marketing strategy encompasses the broader approach to reaching potential customers and includes elements such as promotion, positioning, and pricing, it does not focus solely on the delivery mechanisms. The sales forecast predicts future sales volumes based on market conditions and historical data but does not detail the delivery process itself. The market analysis evaluates existing market conditions and consumer insights, which informs decisions but is not dedicated to the logistics of sales and delivery. Thus, the delivery plan distinctly identifies the operations necessary for ensuring that products and services are effectively brought to market and delivered to customers.