Which step of the sales process follows the closing stage?

The follow-up stage is a crucial step in the sales process that comes after closing. During this phase, the salesperson or property manager reaches out to the new client to ensure satisfaction with the services provided and to address any concerns that may have arisen post-transaction. This step is significant as it helps maintain a positive relationship, reinforces the client's decision to work with the property manager, and opens the door for future business, referrals, or repeat transactions.

Effective follow-up can lead to increased customer loyalty and creates an opportunity to gather feedback, which can be used to enhance future sales strategies and customer service practices. By showing that you care about the client's experience even after the sale, you build trust and a reputation for excellent service.

The other steps in the sales process, such as preparation, objection handling, and prospecting, occur before the closing stage and are essential to attracting and converting prospects, but they do not address the critical post-sale relationship management that follow-up provides.